Case studyDental
A single-location dental clinic6 Invisalign appointments in one day from RM1,000 of ad spend.
Invisalign is an expensive appointment to fill with ads. This clinic let people get to know its dentist first.
- Shape
- Single location
- Date
- 29 July 2026
- Source
- Ad spend and appointments booked
Ad spend per Invisalign appointment
29 Jul 2026
- Meta ad spend
- RM1,000
- Invisalign appointments
- 6
RM167
RM1,000 of Meta ad spend, 6 Invisalign appointments booked on 29 July 2026. That is RM167 per appointment.
- Meta ad spend
- RM1,000
- Invisalign Open Day ads, July 2026
- Invisalign appointments booked in one day
- 6
- 29 July 2026
- ad spend per Invisalign appointment
- RM167
- Against RM1,000 or more, common in this market
The situation
The clinic's Facebook and Instagram accounts were brand new.
An Open Day ad on accounts that new would have asked people to book with a dentist they'd never seen.
What changed
-
About 2 months of posts on the dentist's expertise
HPA made and posted them on the new accounts, and none of them asked anyone to book.
-
An Invisalign Open Day, one date
The clinic set 26 July 2026 as its Invisalign Open Day, which gave people who knew the dentist from her posts a fixed day to come in.
-
Meta ads announced the date
Most of the people those ads reached had engaged with the dentist's posts before the Open Day was announced.
What this means for your clinic
Patients book a high-value treatment with a dentist they already trust.
Post about your dentist's expertise first, and don't ask for bookings in those posts. Then announce a treatment day.
More case studies
Other clinics, other numbers.
- 3.4xmore attended appointments, same 4 months, one year apart A single-location dental clinic Read the case study
- RM2,100+billed per paid-ad patient, more than every other new patient A 4-location dental group Read the case study
- RM38,000in sales from RM14,000 of ad spend, in 3 weeks A 2-location aesthetic clinic Read the case study
Run a treatment day like this for your own clinic.
The demo walks the lead to patient journey on real anonymised client data, then runs your clinic's leads and ad spend through it so you can see where you'd land.